However, the music streaming giant’s more general shift towards audiobook and podcast content continues to grow its free and paid listener bases – and casting off the dead weight of Car Thing will likely allow Spotify to amp up focus on the products it actually specializes in (read: audio software, not audio hardware).įor more Spotify-related news, check out our reports on the company’s expansion of a popular social feature, its new Supergrouper playlist tool, and its under-the-radar karaoke mode. In its aforementioned investor report, Spotify said the decision to call time on Car Thing cost the company €31 million (around $32 million). Support for Car Thing is unlikely to persist for much longer, though, so we’d only suggest picking one up if you’re an avid collector of, well, weird Spotify stuff. Car Thing is designed to offer a more convenient way to control Spotify while driving. Spotify is still selling remaining Car Thing stock through its official website (opens in new tab) (for almost half price, too), and the company has said that “existing devices will perform as intended” (per TechCrunch (opens in new tab)). Now, Car Thing is going on general sale for 89.99 a 10 increase over the advertised price in October.
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Paired with an iOS or Android device for data and connection to the Spotify app, the Car Thing was aimed at Spotify Premium subscribers with these needs and offered a touchscreen, a knob for navigation, voice control features, and four user-configurable buttons for fast access to areas such as favorite music, podcasts, or playlists.What’s more, owners of so-called older vehicles who do want to listen to Spotify on the move are, in all likelihood, just as happy to mount their phones and use Bluetooth or an aux cable as they are buying a cheaper, third-party media player that functions in exactly the same way as Car Thing.Įssentially, then, Car Thing is dead because Spotify never really cracked who the product was for – but those who do still fancy buying one need not fear. Now that Spotifys in-car hardware is available for anyone to buy, we revisit it to explain what the Car Thing does and, more importantly, what it doesnt do. Users will need a Premium account to use the device.
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You can find more details about how to use the device at. they really had an idea and didnt put much. it really lame they dont have lyrics that pop up or sometimes some artist put some unique visuals and animations with their songs, it would have been cool if car thing could have included features spotifty already has.
It was designed to be an in-car dash-mounted music and podcast player to provide a more seamless and personalized listening experience, especially in the large number of cars that do not support modern in-car infotainment systems or Apple CarPlay. Car Thing is now available to purchase for 89.99 and requires a Spotify Premium subscription plan along with a phone with a mobile data connection. Same, I thought for 30 bucks car thing would be a bit cooler but i still find it easier and nicer to navigate spotify with my phone. This initiative has unlocked helpful learnings, and we remain focused on the car as an important place for audio.Īnnounced in April last year, the short-lived device first went on sale in the United States in February for $89.99. Car Thing Skip & Shuffle Buttons Not Functioning. Existing devices will perform as intended. The change was announced as part of Spotify's latest earnings release for shareholders, which said that developing the Car Thing cost €31 million (approximately $32 million USD) and that its overall gross margin was "negatively impacted by our decision to stop manufacturing Car Thing." Spotify told TechCrunch:īased on several factors, including product demand and supply chain issues, we have decided to stop further production of Car Thing units.
premium subscriber who wants to buy one for 89.99. Spotify has unceremoniously stopped making the dash-mounted "Car Thing," its first hardware device, the company announced this week. Following years of planing and testing, the company’s whimsically-named Car Thing is now available to any U.S.
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